Introduction
Underwear may be the first item you put on each morning and the last you take off at night, yet it’s often one of the most overlooked pieces of a wardrobe. For many women, finding the right panty means balancing comfort, fit, fabric, style, coverage, durability—and price. The US market offers a wide range of brands from budget staples to luxury intimates. In this article we’ll explore the best panty brands in the USA, examine what makes them good (and where they may fall short), and give you a comprehensive guide to decide what works for you. Whether you prioritize everyday cotton briefs, seamless styles under dresses, lace for special occasions, or inclusive sizing—there’s something here.
Calvin Klein
Features
- Offers a wide variety of styles: bikini, boyshort, thong, hipster, briefs.
- Everyday fabrics: cotton, stretch-blends, microfiber, seamless options.
- Design-led brand with strong recognition and style appeal.
Advantages
- A well-known brand so you can trust quality & availability.
- Good mix of fashion and functionality—so you don’t sacrifice looks for comfort.
- Seamless/lace options work well under tighter clothing (less visible lines).
Disadvantages
- Because of the branding, it tends to cost more than very basic underwear brands.
- Some styles may lean more fashion than maximum comfort (if you prioritise full-coverage or ultra-basic).
- If you have very specific fit issues (e.g., plus-size, very short/long torso) you might need to check size availability.
Benefit to you
- If you want underwear that you can wear every day and also feel a little stylish, Calvin Klein is a good pick.
- Great for building a reliable base wardrobe piece that works under many outfits.
Quick Summary Table
| Attribute | Detail |
| Style variety | Bikini, boyshort, thong, hipster, brief |
| Fabric types | Cotton, microfiber, stretch mixes, seamless |
| Price tier | Mid-to-premium (for everyday underwear) |
| Ideal for | Everyday wear with a fashion twist |
| Less ideal for | Ultra budget or highly specialised fit only items |
ThirdLove
Features
- US-based underwear + lingerie brand focused on fit, comfort and inclusivity.
- Offers sizes from XS up to 3X for underwear (as per their website).
- Good quality fabrics, designed for everyday comfort.
Advantages
- Inclusive sizing means more women will find a good fit.
- Strong focus on comfort (not just appearance) so good for daily wear.
- One-stop brand: you can get underwear and bras from the same brand, which helps if you like matching sets.
Disadvantages
- Price may be higher than entry-level/basic underwear brands.
- Fit might still require checking: size-inclusive is great, but each body is different, you might still want to try a pair before buying many.
- Fashion/style variety may be less than brands focused purely on “trending looks”.
Benefit to you
- If you prioritise comfort + inclusive sizing and want underwear that works (not just looks pretty), this is a strong option.
- Especially good for everyday wear when you want a reliable pair.
Quick Summary Table
| Attribute | Detail |
| Style variety | Everyday bikini, briefs, hipster-cuts |
| Fabric types | High-quality, comfortable cotton/stretch blends |
| Price tier | Mid-premium |
| Ideal for | Fit-focused, inclusive sizing, daily comfort |
| Less ideal for | Ultra budget, or purely luxury/lace extravagance |
Natori
Features
- A higher-end brand known for luxury intimates; in the underwear category they also deliver high quality.
- Many styles in lingerie form, but also everyday underwear with premium fabrics.
Advantages
- In the U.S. market where “best panty brands in USA” means combining style + comfort + quality, Natori stands out.
- Upscale look and quality — perhaps more investment, but many feel worthwhile for “how they feel”.
- If you want underwear that you notice for how good it fits and feels, this is a strong contender.
- The brand is often recommended in best-underwear round-ups.
Disadvantages
- Price may be significantly higher than basic underwear brands.
- If your priority is pure “fill-the-drawer cheaply” then this may feel more than needed for some pairs.
- If you want ultra-minimal/basic styles, Natori may lean more towards the upscale aesthetic.
Benefit to you
- If you treat underwear as an extension of your personal style (not just functional) and want a premium feel, Natori works.
- Great for special pairs or simply if you want your everyday to feel elevated.
Quick Summary Table
| Attribute | Detail |
| Style variety | Premium briefs, thong, lace-edged, elevated everyday styles |
| Fabric types | High-quality blends, fine materials |
| Price tier | High |
| Ideal for | Elevated comfort + style, long-term investment pieces |
| Less ideal for | Budget constrained, purely basic drawers |
Budget & Everyday Picks (e.g., basic cotton, mass-market brands)
While premium brands have their place, for many of us underwear is a basic wardrobe necessity and we value cost-effectiveness, durability and comfort above all. According to consumer testing:
- Basic cotton briefs from brands like Fruit of the Loom scored well for comfort and durability as budget picks.
- Even in the budget tier you can get good value and decent performance.
Features
- Simpler fabrics (cotton blends)
- Full coverage styles, fewer frills
- Multi-packs/sets to optimise cost
Advantages
- Cost-effective: you can refresh your drawer without huge spending.
- Comfortable for everyday, low-maintenance wear.
- Good choice if you rotate many pairs and prioritize quantity.
Disadvantages
- Might lack premium features: seamless finishes, luxury fabrics, special styling.
- May show lines under very fitted clothes if not designed for that.
- Less brand prestige, fewer “luxury” touches.
Benefit to you
- Best option for “fill the drawer” comfortable underwear—day-in, day-out wear.
- Ideal if you want to have many pairs and not worry about high cost or high maintenance.
Quick Summary Table
| Attribute | Detail |
| Style variety | Basic briefs, bikinis, full coverage, minimal prints |
| Fabric types | Cotton, cotton blends, basic synthetics |
| Price tier | Entry to mid budget |
| Ideal for | Everyday wear, large rotations, value-focused |
| Less ideal for | Specialized fit/shape needs, luxury appeal |
Conclusion
Choosing the best panty brand in the USA depends on your priorities: comfort vs style vs budget, fit vs function, everyday vs special occasion. From the brands we discussed. No matter which brand you choose, ensure you pay attention to fabric (cotton or blends for comfort; microfiber/seamless for performance), fit (rise, leg cut, size), care instructions (durability), and your wardrobe needs (what you wear over them). A small investment in good underwear often pays dividends in comfort, confidence and durability.
Frequently Asked Question:
How often should I replace my underwear?
Underwear undergoes a lot of wear and wash-cycles. If you notice fabric thinning, elastic losing stretch, or the pair getting misshapen, it’s time to retire them. Buying slightly higher-quality brands can extend how long they last.
What fabric is best for everyday underwear?
Cotton or cotton-blends remain a reliable choice for comfort and breathability. For more performance (under fitted clothes), microfiber and seamless synthetics work well. Consider also your climate and activities.
Do expensive brands really make a difference?
Often yes—better fabrics, better fit, better finishes. But “expensive” doesn’t always mean “best for you”. If a lower-cost brand fits well and feels good, it may be more valuable. The key is fit + comfort.
What size should I buy if I’m between sizes?
Brands vary—check their size guide. If you’re between sizes: for tighter styles (thongs, hipsters) you may opt for the smaller size if fabric is stretchy. For full coverage briefs, maybe the larger size for comfort. Try and return if possible.
Are seamless or shapewear-type panties better?
They have their place: seamless panties minimize visible panty lines and shapewear-styles (like from SPANX) help smoothing. But for lounging, sleep or casual wear, simpler cuts may feel more comfortable. Use the right style for the right occasion.
